SEO & PPC

What is SEO? What is PPC?

Both SEO (Search Engine Optimisation) and PPC (Pay-Per-Click Advertising) are key digital marketing strategies used to increase visibility and drive traffic to your website. However, they work in different ways. and your current website is likely not optimised using modern methods and latest trends.

This is where we can help and get you some real ROI (Return on Investment)

SEO (Search Engine Optimisation)

SEO is the process of optimizing your website to rank higher in organic search results on Google and other search engines. This means more traffic without paying for ads.

Keyword Optimization – Using relevant terms people search for
Content & Blogging – Creating valuable content to improve rankings
Technical SEO – Enhancing site speed, mobile-friendliness, and security
Backlinks – Getting links from other reputable websites

Image by Stephen Phillips - Hostreviews.co.uk

PPC (Pay-Per-Click Advertising)

PPC is a paid advertising model where businesses pay for each click on their ads, which appear at the top of search results or on social media platforms.

Instant Visibility – Ads appear immediately at the top of search results
Highly Targeted – Show ads to specific audiences based on location, interests, and behavior
Budget Control – Set a daily or campaign budget to manage ad spend
Performance Tracking – Get detailed data on clicks, conversions, and ROI

PPC provides quick results, making it ideal for businesses that need immediate traffic and leads.

Launched a new website but facing hosting or performance issues?

Experiencing hosting or performance issues with your new website? Anivize can optimize your site for faster load times, reliable hosting, and a seamless user experience, ensuring everything runs smoothly and efficiently